unit1 studying business
free enterprise自由企业制度business plan经营计划；创业规划mutual fund共同**customer service客户服务。
work force劳动力price-targeting strategy区别定价策略close substitutes功能接近的替代品business landscape商业格局；商业环境competitive dynamics竞争的态势social networking site（sns）社交**call center呼叫中心competitive advantage竞争优势target audience目标受众entrepreneur企业家price sensitive/insensitive对**（不）敏感的pricing定价sales force销售队伍stockholder股东。
workplace工作场所adoption of new technology新技术的采用log in登录news feed即时新闻；动态消息text message手机短信。
unit2 marketingp30
the act of sales销售行为manage customer relationships客户关系管理business philosophy经营理念satisfy consumer requirements满足消费者需求manipulate the tools of marketing操纵营销工具。
entice consumers to buy products诱导消费者购买产品。
effective marketing有效营销ideal target market理想的目标市场promote products**产品。
利益最大化maximize interest产品包装the packaging of the products产品设计与生产the design and manufacturing of the products
知名品牌an established brand消费产品consume a product独家经营exclusive distribution事件营销event marketing减少生产成本cut the cost of manufacturing
marketing manager营销经理discount store折扣商店public relations公共关系sales promotion**。
dot-com bubble互联网泡沫venture capital firm风险投资公司advertising广告marketing communication营销传播personal selling个人销售。
unit3 corporate strategies
merchandising strategy铺货策略；产品陈列策略operations strategy运营策略growth strategy发展策略consumer preference消费者偏好international expansion国际扩张joint venture合资企业。
shopping beh**ior购物行为strategy of everyday low price每日低价策略keep inventory to a minimum库存最小化stock option认股权；**购买权licensing agreement特许权协议foreign direct investment外国直接投资。
wholly-owned subsidiary全资子公司majority stake多数股权an order of magnitude数量级franchise给予特许经营权inventory库存；存货logistics物流；后勤overstocking存货过剩royalty特许权使用费understocking库存不足。
unit5p 120
b2b business to business企业对企业的电子商务b2c business to customer企业对客户的电子商务。
buying preference购物偏好carrying costs置存成本comparing shopping比较购物corporate client公司客户distribution channel分销渠道e-business model电子商务模式e-commerce infrastructure电子商务基础设施enhance reputation提高声誉generate sales revenue创造销售收入honor system诚信制度individualized service个性化服务reduce expenses减少开销sales transaction销售事务unsold inventory未售存货vacation package旅行**wholesaler and retailer零售商和批发商。
facilitate sales transactions简化交易程序。
fairly priced, high-quality products**合理高质量的产品large quantities of raw materials大量的原材料increase the volume of products增加购买量。
build long-term relationships with the customers与消费者建立长期的关系broadband access to the internet互联网的宽带连接information database信息数据库。
chief marketing officer cmo市场总监companion ticket同伴优惠票gift certificate购物礼券。
unit6p146
actual product实际产品call center客户服务中心customer beh**ior消费行为consumer-driven culture客户驱动的文化coupon优惠券customer service售后服务global brands全球品牌local brands区性品牌。
needs and wants需求packaging and advertising包装与广告warranty质量保证p127
day laborer打零工的人financial success经济上的成功marketing campaigns营销活动mobile societies流动性大的社会volume deals大批量交易。
unit 7
p172attribute产品属性brand equity品牌资产brand experience品牌体验branding品牌建设brand loyalty品牌忠诚度brand value品牌价值。
consumer bank零售银行niche缝隙市场；利基市场differentiation差异化generic product非品牌产品luxury brand奢侈品牌。
direct mail邮递广告premium高端的sub-brand子品牌tagline品牌口号；标语temp service临时中介雇员。
数学术语英语
v x z value of function 函数值。variable 变数。vector 向量。velocity 速度。vertical asymptote 垂直渐近线。volume 体积。x axis x轴。x coordinate x坐标。x intercept x截距。zero vecto...
英语教学术语
2012 09 22 22 28 08 approach教学路子。communicative approach交际法。communicative language teaching交际语言教学。method教学方法。syllabus design教学大纲设计。frist language母语。sec...
英语教学术语
approach教学路子。communicative approach交际法。communicative language teaching交际语言教学。method教学方法。syllabus design教学大纲设计。frist language母语。second language第二语言。for...