试卷代号：7248
湖南广播电视大学2023年1月开放教育期末考试。
实用广告英语试卷。
2023年12月。
题号分数。iiiiii
总分。得分。
评卷人。i．term translation(10小题，每题2分，共20分)
a. put the following into english:1.公司形象。
b. put the following into loyalty7.8.
creative mix
purchase intent
design
2.品牌偏好3.广告受众4.**活动5.广告战略。
exclusive distribution
得分评卷人ii. sentence translation(10题，每题4分，共40分)
a. put the following into english:11.质量保证，否则退款。
12.今天新的麦斯威尔（咖啡）比以往更加丰富、更加芳醇、更加美味！
13.原生土鸡，户外放养，自然生长。
14.提高市民素质，增强城市文明。
15.生命之美，源于绿色。
b. put the following into chinese:
andmustnotcheatusersandconsumersinanyway.
every good advertisement is a creative concept, a big idea that makes the message
distinctive, attention getting, and memorable.
objectives should be specific, realistic, and measurable.
content of an advertisement to be published, broadcast, installed or posted shall be kept
within the advertiser's business scope or the scope permitted by the state.
得分评卷人iii. short-answer questions(8题，每题5分，共40分)
directions：give a brief answer to each of the following questions:
21. what’s the definition about“advertising”?
22. what’s the change in advertising industry since 1990’s?
23. why does the advertiser entrustits advertising businessto the advertising agency?
25. what is the advertising creative mix?26.
how many factors should be considered in art design? what are they?what are the methods for the advertising budget?
what criteria should a good layout of the ad h**e?
how can an ad designer create the informal balance of the ad?
试卷代号：7248
湖南广播电视大学2023年1月开放教育期末考试。
实用广告英语课程试卷标准答案及评分细则。
i. term translation.(10小题，每题2分，共20分)a. put the following into image (ci) strategy评分细则：
英文单词拼写错一个扣1分，错两个以上扣2分；②少一个单词扣1分；③大小写错误不扣分。
b. put the following into chinese:6.品牌忠诚7.创意组合8.购买意向9.艺术设计10.独家分销评分细则：
写错一个汉字扣1分，写错两个汉字的扣2分。
ii. sentence translation(10题，每题4分，共40分)a. put the following into english:
12. today new maxwell house is richer, mellower, and more delicious! and naturally bred breeding and natural citizens’quality and promote the city’s civilization.
15．the beauty of life comes from greenery
b. put the following into chinese:
16.广告内容必须真实、健康、清晰、明白，不得以任何形式欺骗用户和消费者。17.在广告经营活动中，禁止垄断和不正当竞争行为。
18.每一个优秀的广告背后都有一个创意概念，它是一个大创意，使广告信息与众不同，吸引注意，并且容易记住。19.
广告目标应该具体、现实，并且可以测量。20.刊播、设置、张贴的广告，其内容应当在广告客户的经营范围或者国家许可的范围。
内。评分说明：
第二部分为句子翻译，10题，每题4分，共40分。每题评分分为5个档次：
评分细则4译句能忠实表达原文内容，通顺流畅，无语法错误；3译句能较好表达原文内容，语句较通顺，有少许语法错误；2译句能基本表达原文内容，语句基本通顺，有一些语法错误；1译句与原文的内容有出入，语句杂乱，语法错误较多；0与试卷无意义的译文或空白。
iv. passage completion(8题，每题5分，共40分) the definition about “advertising”?
advertisingisanon-personalcommunicationofinformation,usuallypaidforandusuallypersuasive in nature, about products, services or ideas through various media.
the change in advertising industry since 1990’s?
changed plan of budget allocations: more on sales promotions and event sponsorships, lesson traditional does the advertiser entrust its advertising business to the advertising agency?
firstly, the agency employs experienced professionals, and secondly, another service of theagency is to contact the media. they can s**e time for their are the methods for the advertising budget?thesix methods for the advertising budget are as follows:
1). the percentage-of-sales approach。
2) the percentage-of-profit approach。3) the objective method。4) the unit of sale method。
5) the share-of-market method。6) the competitive parity method。25.
what is the advertising creative mix?
theyareadvertisingmessage(copy,art,production),targetaudience,productconcept,andcommunication media
26. how many factors should be considered in art design? what are they?
there are four factors. they are illustration design。headline design。
color design。layoutdesign.
27. how can an ad designer create the informal balance of the ad?
1) set the optical center:
2) put the he**ier elements farther from the optical center。3) put the lighter elements nearer to the center.28.
what criteria should a good layout of the ad h**e?
a good layout of the ad should h**e the following criteria:
1) informal balance。2) effective direction。3) clarity and simplicity。
4) continuity.评分说明：
第三部分为简答题，8题，每题5分，共40分。每题评分分为6个档次：评分细则5回答切题，语句通顺流畅，无语法错误；4回答切题，语句较通顺，有少许语法错误；3回答基本切题，语句基本通顺，有一些语法错误；2回答有出入，语句欠通顺，语法错误较多；1回答有较大出入，语句杂乱无章，语法错误多；0与试卷无意义的英文或空白。
实用参考PCB面试英语试题
工程部英语考试试题。姓名工号得分。一 英汉互译 每空2分，合计50分 matteblack 黑色阻焊 size 尺寸scoring v cut carbon 碳 space 间距 dielectric 电介质 basematerial 基材manufacture 产品 tracewidth 线宽。p...
2023年高考英语试题 湖南卷
2 在简便计算时，一般将乘法交换律和乘法结合律同时运用。3 注意找好朋友 p35 乘法结合律 a b ca b c p36 乘法分配律拆 a b c a c b c 合 a b a c a b c 25 200 4 25 200 25 4 265 105 265 5 265 105 5 1 有乘法和...
2023年普通高考英语试题 湖南卷
请请带我到福州永延富临酒店。please drive me to fuzhou yongyan felicity hotel 福州永延富临酒店是福建永延集团按四星级标准投资兴建的集商务和休闲旅游为一体的理想场所。酒店矗立于福州市福马路，交通便利 设施齐全 环境优雅，周围聚集了众多高新技术企业及商业购...