thequestionnairesurveyabout
luxuryexhibition
hello:
this is a questionnaire about chinese consumer luxury consumer beh**ior. if you are willing to spend a few minutes to complete this questionnaire, i will be very thankful. all the information you provide will be carefully preserved, at the same time , we can surely ensure your privacy.
1. what’s your sex?
analysis: understand the impact of gender on hobbies。了解性别对喜好的影响。
2. what’s your age?
analysis: we can know different age h**e different demand of luxury goods.不同年龄段对奢侈品的需求不同。
3. what is your career?
analysis: career can influence, even decide your mind, including your demand of luxury.职业在一定程度上影响甚至决定你的思维，于此来影响你对奢侈品的态度。
4. what is your **erage monthly income?
analysis:the economic basis determine can be decide its price reasonable. 经济基础决定上层建筑，收入是人们消费奢侈品的**，也决定了奢侈品市场。
many percent of people around you using luxury ?
analysis: someone can always influenced by others.人们通常收到周围人的影响。
5. do you h**e your own f**orite luxury goods?
analysis: brand must build their visualize in customer’s mind.了解人们对奢侈品是否有自己的概念，是否有品牌认同感。
6. why you like luxury goods?
analysis: thinking about luxury goods the most attractive place. focus on the most important aspect.
get the greatest benefit.了解到奢侈品最有吸引力的地方，集中力量进行顶峰设计。
7. the number of your luxury goods
analysis: get to know the **erage level of luxury assumption. analysis new markets potential.
了解到奢侈品消费的品均水平，开发市场潜力。
8. what’s your attitude about luxury consumption?
analysis: understand people's psychological. guide people to establish better consumer psychology.
深入消费者心理，领导人们建立对奢侈品的消费心理。
9. what luxury goods do you buy most?
analysis: consumption direction can ensure we get great profile.了解市场导向，获得更大利润。
10. what’s your care most when you buy luxury?
analysis: seize the minds of consumers and increase consumption.了解消费者最关心的问题，让消费者对品牌建立认同。
do you know about the information about luxury?
analysis: increasing supplying information. the more information they be given the more luxury they want to buy.
增加奢侈品信息供给量。信息给予的越多，人们就越容易被吸引，从而增大购买奢侈品的几率。
do you buy luxury?
analysis: broaden the sales channels, ensure everyone could buy what they want.扩大消费通道，确保人们可以买到任何想要的奢侈品。
luxury means to you?
analysis: research the direction of development, finding what people really needs.抓住消费心理，建立消费信心。
you ever buy cheap copy of luxury no matter what reason?
analysis: know about true luxury market, if the real luxury share more market.了解真正的奢侈品在市场上的占有份额。
15. what do you think of whether there is comparison phenomenon in the university campus?
analysis: know about the market in campus, it can help to expand market and develop products.了解奢侈品是否适合在大学校园中开拓市场。
thank you so much for your help！
2013级会展经济与管理1班张梦蝶。
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